Their goal: to responsibly supply Colorado craft beer brewers with the highest quality hops possible. How their doing it: with great stride and Colorado pride.
Simply Grown started growing hops in 2006 after determining the growing conditions in Palisade for hops was ideal. As with many other crops in the area such as peaches and corn, the weather in Western Colorado is a key ingredient to the perfect hop recipe. The warm days coupled with cool nights create supreme growing conditions for a variety of crops and Simply Grown found that hops were not excluded. The majority of hops are currently grown in the North West, but with Simply Grown, that could very well change. Initially, the farm grew peaches but much of the farm has been converted to hop farming. They still grow peaches because as Jeff Sirbu jokingly puts it, “We still need something to eat here; hops just do not taste as good off the vine as peaches do.”
From the poles that support the hops, to the irrigation system with a 94% to 97% efficiency, and all the way to the end of assembly line, Simply Grown has made a strong commitment to responsible farming. “We are stewards of the land,” says General Manger Brett Walton. They farm with responsibility because it is the right thing to do and want to provide the greatest possible hops they can, not for the hype. “No one else we know is growing like we are,” says Sirbu. The staff at the farm takes a great amount of pride in taking care of the land, air and water used for farming and say that doing so is even fun.